Meet PHAiTO: The New Era of AI-Powered Photo Editing
Are you ready for AI-powered photo editing like never before?
Introducing the all-new PHAiTO.
If you know PHAiTO, you know that we’ve always been about speed, efficiency, and high-quality edits. As photographers first, we’ve always wanted to create an approachable and seamless method to make your editing tasks easier.
With PHAiTO, we’re not just kicking things up a notch, we’re taking our platform to a whole ‘nother level. Also, we gave it a fresh makeover, and not to toot our own horn, but she’s lookin’ real nice.
If we could insert a clubhorn sound here, we totally would.
The latest version introduces groundbreaking features designed for photographers who demand consistency, accuracy, and control over their edits.
Sound like you? That’s what we like to hear.
Here’s what you can look forward to:
Perfected cropping and straightening
More intelligent AI
More consistency across sequences
More customization without the learning curve
Expanded masking, dodging, and burning
A new timeless and modern look
A flexible payment system that gives you more control over your budget
In this blog, we’ll dive deeper into what’s new, how to use PHAiTO to edit with AI, and why photographers love our platform.
Bonus: We’re giving you 30 days to use 1,000 edits for just $1 to start.
Ready? Let’s get into it.
How We’re Taking AI-Powered Photo Editing to the Next Level
Bolder, better, faster, stronger—all common side effects from integrating AI-powered photo editing into your process.
At PHAiTO, we’re always looking for ways to elevate our platform and create the best experience for photographers like you.
And, at the end of the day, we’re photographers too, so we also want to make our lives easier!
Check out the full rundown of what to expect when using PHAiTO.
Infuse Your Style With More Customization
Customization should be seamless. Unlike other AI tools that require users to feed thousands of images into the system to train it, MyPHAiTO is designed to deliver personalization without a learning or teaching phase.
That means…
There’s no need to teach or train the system. It works instantly based on existing professional standards.
We’ve eliminated the big learning curve, allowing photographers to get results immediately without additional time investment.
You can tailor PHAiTO’s default looks or bring your own preset or style for a more integrated workflow.
Elevated Cropping and Straightening
We’ve redefined cropping and straightening with a photography-driven approach—an intentional process informed by over 100 years of combined industry experience.
Our system takes into account:
More than a centred subject. We consider groupings, limb positioning, and natural framing.
A balance of art and precision. Straightening is not just about levelling a horizon; it's about maintaining visual harmony.
Editorial insight baked in. Our AI has learned from photography critics and professional editors, refining results to reflect real-world aesthetics.
The result is crops that feel intentional, natural, and consistent across full galleries. No muss, no fuss.
Expanded AI Masking, Burning and Dodging
PHAiTO introduces an advanced AI masking system with five targeted adjustments:
Dodge subject
Background burn
Teeth whitening
Face smoothing
Body smoothing
Users can also override default values, allowing complete control over the intensity of each adjustment. You are the captain now.
More Intelligent AI
PHAiTO introduces a major upgrade to our AI learning models, delivering:
Higher accuracy in recognizing lighting conditions, skin tones, and contrast.
Improved consistency in maintaining editing preferences across sequences and full sessions.
More Consistency Across Sequences
Beyond individual edits, PHAiTO ensures uniformity across composition and overall image tonality.
This means maintaining:
Cohesive white balance and contrast across an entire series of images.
Uniform editing choices within a sequence ensure a polished and intentional look.
A consistent aesthetic that eliminates unwanted shifts in colour or tone from image to image within similar settings.
New Look: LUSH
Our newest look, LUSH, is ideal for photographers who want their galleries to feel elevated yet approachable and natural, with a touch of drama. Whether you shoot weddings, portraits, or lifestyle, LUSH ensures every photo has a timeless yet modern finish that clients will adore.
Luxurious skin tones
Natural feel with extra vibrance
Colour pop with refined contrast
This brings our total looks up to nine!
Check out the rest of our lineup:
Flexible Payment System With Credits
With PHAiTO Credits, photographers like you have more control over their budgets and flexibility.
More savings, more flexibility.
This system allows you to use PHAiTO with:
Discounted rates: When purchasing credits in bulk, you’ll save on editing services during your busy season.
Better cost control: Credits provide flexibility without locking users into rigid, yearly contracts.
Add-ons included: Regardless of selected add-ons, 1 image = 1 credit for all credit users.
Flexibility: For non-credit users, add-ons are 1¢ each, so you only pay for what’s needed.
We offer flexible tiers at every level. Here’s a quick look at our pricing structure:
500 credits – Perfect for smaller projects
2,500 credits – A versatile package at a 15% discount
7,000 credits – Nearly 30% off the pay-as-you-go rate
20,000 credits – Over 40% discount
Want to dive deeper? Check out all of the details on how our credit system works.
How It Works: AI-Powered Photo Editing With PHAiTO
If you haven’t tried AI-powered editing before, we’re stoked to be your first!
If you have, this can be a rundown of how PHAiTO makes the process as easy and seamless as possible. So you can get other tasks done while we handle the editing.
Here’s how you can use PHAiTO’s AI-powered editing:
Open the PHAiTO app and click “Start Order.”
Give your order a memorable name so it’s easy to find later.
Upload your Lightroom Catalog (with Smart Previews ->Not sure how? Here’s a tutorial). Just drag & drop or click to browse.
Apply filters like ratings, labels, flags, collections or folders to narrow down the images you want edited.
On the next page, choose your Look:
- Go with one of our in-house styles, or
- Create a Profile to match your style, starting from our Classic Look or your own preset.Pick your add-ons: cropping, straightening, masking, whatever your project needs!
Click “Submit Order” and you’re done! This is when you can chill, tick off other tasks, or grab another cup of coffee.
You’ll get an email once it’s ready. Most 1,000-image catalogs are done in ~15 minutes.
Back in the PHAiTO app, click “Apply Changes.”
Open your Lightroom catalog using “Open in Lightroom” to view, tweak and export your finished edits.
How easy is that!?
If you’re new here, take advantage of 30 days to use 1,000 edits — completely free.
Returning friend? Grab 1,000 edits for just $1.
Why Photographers Love AI-Powered Editing With PHAiTO
In our eyes, what’s not to love about AI-powered photo editing?
With the rapid growth of AI integrations, there are a lot of misconceptions out there.
As creatives ourselves, we would never suggest using AI as an end-all be-all. It is a tool to streamline your process's tedious and repetitive parts. That includes photo editing.
PHAiTO was created for photographers like you. It marries the power of AI and an easier editing workflow, giving you the gift of time and keeping more money in your pocket.
Here’s what our photographer community is saying about using PHAiTO:
“I have been absolutely LOVING this service. It has saved me SO much time and my sanity.”
- Heidi Marshall
“I was able to get the job exactly how I like it. This is INSANE!”
- Michael Jurick
“It’s amazing how it colour corrects, along with exposure adjustments.”
- Frank Salas
Ready to experience all of that and more with AI-powered picture editing? Get back into it with 1,000 edits for $1 now. The promo expires after 30 days.
Start AI-Powered Photo Editing With PHAiTO
We hope this blog gave you a detailed overview of the level of AI-powered photo editing you can expect with the all-new PHAiTO!
With our upgraded platform, you’re well on your way to cutting out the tedious and exhausting task of editing pictures. Remember: just because you can edit your photos doesn’t mean you need to.
Cutting costs and reclaiming your time without sacrificing quality? Now we’re talking. Add in starting your PHAiTO journey with 1,000 edits for free, and you’re really cooking.
We can’t wait to hear how you like it and how it streamlines your creative process!