You’ve Got the Edits—Now Let Them Work for You: A Photographer’s Guide to SEO-Driven Visibility
Alright, you’ve expertly edited your photos with PHAiTO, but how do you use them to increase your SEO-driven visibility?
Don’t worry, we’ve got you covered!
From client galleries to Google rankings, you want to make every PHAiTO-edited image count—in more ways than one. You worked hard to get the best angles and photos for your client, and it’s time to let those images work for you!
Maybe your workflow is simple right now: book a client, have a consultation, photograph the event, edit photos, and then deliver the pictures.
News flash: Your work shouldn’t end there.
If you want to make more of an impact and acquire more leads (aka new clients and more money), you’ll have to add some more steps into the mix.
That’s where SEO comes in and helps do the work while you’re out photographing clients or sleeping. A little bit of extra effort goes a long way in the grand scheme of things.
PHAiTO takes a lot off your plate by editing pictures quickly and delivering high-quality images in your style that your clients will absolutely love. Psst… if you haven’t been introduced to the game-changing way to edit your photos with PHAiTO, get started with 1,000 free edits.
Picture (get it?) this: You’ve streamlined your editing process thanks to AI-editing with PHAiTO. Now, you have more time on your hands and want to boost your company’s visibility, build authority, and gain more client inquiries. Your answer: SEO.
In this blog, we’ll share how you can combine your beautifully edited photos and SEO best practices to scale your business.
Ready? Let’s go!
Your Images Are SEO Gold—Here’s How to Use Them
You’ve outsourced your edits or sped things up with PHAiTO, which is fantastic! A great first step, if you ask us.
But if those final images only live in your client galleries or hard drive, you’re leaving visibility (and SEO value) on the table.
SEO (search engine optimization) refers to helping search engines understand your content and helping users find your website and make a decision about whether they should visit your site through a search engine. Generally, the easier it is to find and understand your business, plus how you can help a potential client, the better.
When you think of SEO, you might think of blogs and websites, but it shows up in more spots than that!
Using SEO keywords that align with your business, customers, and target locations drives your reach and ranking. And keywords don’t stop in a piece of writing—you can tag images with locations and keywords, too! In fact, we’d insist on doing this to up your searchability.
Here’s where you can leverage SEO with your stunning, AI-edited photos from PHAiTO to get more eyes on your content and, ultimately, book more clients.
Blog Posts and Photoblogs
Turn full galleries into story-driven and engaging posts.
Don’t forget to:
Give it a Good Title
Your title should always include the main keyword and communicate what the user will read about.
Boost Your Word Count
If there aren’t enough words, you won’t rank on Google or other search engines! Make sure your posts reach at least 800-1,000 words.
Break Up Your Content
If you see a giant wall of text, do you want to read it? 🫥 Yeah, that’s what we thought. Break up your content using H1, H2, and H3 headlines, lists, and bullets. It makes the content easy to digest and also gives you more opportunities to plug in main and secondary keywords.
Tag Images
Use an app like GeoImgr to tag images with the location and keywords related to your content, plus rename files using keywords.
Use Keywords
Research what your clients are searching for and tailor your content to speak to that. Pull out relevant keywords that are coming up the most and infuse them into your content.
Write Alt Text
This is an opportunity to describe your images and plug in your main keyword.
Implement Internal Links
Keep users on your website and drive traffic to other pages 👈🏼, like so!
Google Business Profile
Keep your profile active with before-and-afters and client sneak peeks.
Don’t forget to:
Tag Images
Again, use an app like GeoImgr to tag images with the location and keywords.
Use Keywords
Dig into the data. What are your clients Googling at 11 PM? That’s your content cue. Identify the top-performing keywords and weave them naturally into your posts to meet them exactly where they’re searching.
Implement Internal Links
Direct users to your website and use specific links to drive traffic to specific pages.
Post Updates
Share blog posts, FAQs, social media posts, and more. Showing that you’re active and engaging with your audience builds trust.
Post vertical crops to optimize pins, boards, and profiles to appear in relevant search results and user feeds.
Don’t forget to:
Tag Images
Before uploading, use tools like GeoImgr to embed location data and relevant keywords into your images. Rename each file using descriptive, keyword-rich language to enhance discoverability.
Use Keywords
Pinterest functions like a visual search engine. Research what your ideal audience is actively searching for and integrate those keywords into your pin titles, descriptions, and board names.
Use Strong Text Overlays
This provides context and makes your pins more informative and compelling, so it's easier to engage with.
Build Backlinks
Every pin should have a purpose. Link directly to relevant landing pages, blogs, or product listings to maximize conversions and support your broader marketing goals.
Newsletters
Repurpose your best visuals, blog posts, social media posts, and case studies to increase click-throughs and engagement.
Don’t forget to:
Link Back
Use links to drive traffic to your blog posts, case studies, client galleries, and booking pages.
Social Media
Use edited images for sneak peeks and “scroll-stopping” carousel content with keyword-rich captions across Facebook, Instagram, TikTok, and other platforms.
Don’t forget to:
Use Keywords
Want to actually show up for your audience? Start by figuring out what they’re typing into that search bar. Use those keywords to guide your content, like a cheat sheet for relevance.
Streamline Your Editing Workflow with PHAiTO
Want to cut your editing time like crazy, but not spend a fortune on hiring and training someone? That’s where we come in.
PHAiTO was built for photographers by photographers to provide a more efficient, less soul-sucking way to edit photos just how you like ‘em.
How easy is it? Well, it's as easy as these 8 steps:
Open an existing Lightroom catalog or create a new one with generated SMART PREVIEWS.
Open the PHAiTO app and PLACE AN ORDER.
Select the Lightroom catalog you want to edit, plus the correct collection and filters.
Add a job reference to the order and choose the desired LOOK (you’ve got 8 to choose from!).
When you’re ready, hit SEND to start your edit.
This is when you can chill, tick off other tasks, or grab another cup of coffee.
You’ll get an email in about 15 minutes (typical for 1,000 images) letting you know your perfectly edited pictures are ready. Once you get that email, head to your PHAiTO app and DOWNLOAD EDITED IMAGES.
Lastly, click the folder icon to re-open your Lightroom catalog to view and export your edits!
The faster you edit your images, the more content you can create and share. The more content you share with SEO, the more eyes you’ll have on your business. The more eyes on your business, the more bookings you’ll get.
The math is definitely mathing.
Be Seen, Be Booked
It isn’t just about beautiful pictures; scaling your business comes from your work and following SEO-driven visibility best practices.
Having a strong SEO strategy and a fast, efficient editing workflow? That’ll make you unbeatable.
Future clients will be drawn to your impressive work, and infusing SEO will allow you to get more eyes on your content.
We hope you feel confident adopting these SEO best practices across your content. As for those stunning AI-edited photos? Get started with PHAiTO and receive 1,000 free edits.
Happy editing!