- Variable adjustments based on the subject matter in the photo will be made to the following sliders: Exposure, White Balance, Contrast, Highlight, Shadows, Whites, Blacks

- Fixed adjustments will be applied for the following sliders:

Clarity, Texture, Dehaze, Sharpening, Noise Reduction, Tone Curve, HSL, Lens Correction

Localized adjustments, such as Radial/Gradient filters are not possible with PHAiTO at the moment, and will not be applied on the edits.

PHAiTO’s editing is offered in the following 8 LOOKs: WATCH TUTORIAL HERE

Look I: Classic
Balanced. Clean. True to Life.

Elegant.As ageless as your great-grandmother’s photo album. The PHAiTO’s Classic editing style is motivated by a desire to reach a result that will stay true while trends come and go. A clean, neutral, true-to-life editing style that has stood up to the test of time.With the PHAiTO’s Classic editing style your images will be returned to you with a well-balanced, “as the eye sees it” edit. The Classic style is ideal for the photographers looking for a traditional photography look or for the photographer wanting a consistent clean foundation to build their own stylistic flair on top of.

Look II: Film, Bright & Airy

Soft. Romantic. Gentle.

BreezyBight and Airy is a photography style known for glamorously gracing the covers of magazines such as *Vogue, Harper’s Bazaar and* Elle. Based upon Fuji 400h, PHAiTO’s Bright and Airy look is an editing style that embodies the peaceful ease of a loving romance. PHAiTO’s Bright and Airy ai editing style adds a gentle enchanting enhancement to reality.Softly romantic, Bright and Airy provides a slight matte in the highlights and shadows. With softer tones and an almost pastel colour palette. PHAiTO’s Bright and Airy Ai editing style is a look for the hopeless romantic.

Look III: Film, Dark & Moody

Dramatic. Daring. Expressive. Film

When we say timeless we mean timeless. PHAiTO’s Dark & Moody editing style roots go all the way back to the renaissance art movement inspired by classic painters like Rembrandt, Vermeer and Hendrick Terbrugghen.

PHAiTO’s Dark & Moody look is heavily influenced by Kodak Portra, a film known for its exposure latitude, medium contrast, and slightly warm green tones. With the Dark and Moody look, PHAiTO adds just the right amount of drama to your images. Bold without being overwhelming.

Look IV: Punchy

Extra. Bold. Colorful. Playful.

PHAiTO’s Punchy Ai editing style is our Classic look’s vibrant, wild, playful younger sibling. Turning ordinary into extraordinary, PHAiTO’s Punchy style will lift up your photos with a blast of bold playful colours. With PHAiTO’s Punchy Ai editing style skin tones stay neutral with a touch of warmth. Adding in strong contrast with uplifting vibrance

PHAiTO’s Punchy Ai editing style look a great choice if colours are the star of your show.

Look V : JPEG CLASSIC
Neutral, consistent and just the right colours!

PHAiTO newest JPG profiles are an advanced Ai editing solution meticulously worked on by the Photo Editing experts of Image Salon, specifically for JPG editing. Accuracy is unmatched with a clean and Classic look.

PHAiTO analyzes each picture and then applies smart and dynamic adjustments, based on the subject and settings of the image in Adobe Lightroom.

Look VI : Black & White
Clean. Elegant. Graceful.

Do you love our Classic style because of its ability to neutralize exposure and contrast? Then you’ll love our Classic Black & White look, the perfect style to use for images with beautiful emotions and tricky lighting! It’ll highlight your subjects in all the right places!



Look VII : Cinematic
Radient. Luscious. Velvety. Striking.

Luxury and grace were channeled while developing this style. Inspired by some of our most frequently requested preferences at Image Salon, it will give your images the feeling of richness.

With natural skin tones, lifted shadows, yet deep blacks to preserve a hint of detail and maintain contrast, this style is great way to give a little “va-va-va-voom” to your images, without straying too far from a classic look!

Look VIII: HOME
Inviting. Clean. Balanced.

PHAiTO is proud to present a brand new look specifically made for Architecture and Real-Estate images, wether it be residential or commercial. Accurate colour correction for indoor and outdoor images, offering a neutral and clean exposure, white balance and contrast. The look helps enhance your space, creating inviting visuals for your project.

By keeping your images balanced, this look allows the individual personalities of each home and space to shine through. LOOK VIII: HOME adds just the right amount of polish to your work, delivered almost instantly.

At the moment, we don’t provide any tools to switch LOOKs after edits have been delivered.

If you’re referring to making changes to the edits, that is absolutely possible! Read more about making changes to the edits in the next sections!

Reach out to us HERE if you would like to personalize PHAiTO!

PHAiTO offers Expert Accuracy.

Our team of experienced photo editors, trained PHAiTO with over 120,000 images.

Our Ai Profile has been trained with over 120,000 images, and our team is constantly improving the results.

PHAITO has been trained to deliver clean, neutral results. From there, a user can easily make changes to the edits to match their style more closely.

We have a quick tutorial video HERE to show you how!

If you would like to have editing further tailored to your preferences, using additional tools available in Lightroom, we invite you to reach out to us for a customized profile HERE

Or for a fully tailored approach. you can sign up with Image Salon, where you can setup a PROFILE and work with an assigned Editor and/or retoucher

Combining your preferred preset style with PHAiTO’s edits is a quick way to make the images look *just right!* PHAiTO’s Classic look is the best starting point to add your style on top of

1. In the Develop Module, select any images and create a virtual copy

2. Apply your go-to preset to the virtual copy3. Copy these settings from the Black and White preset, or create yourself a NEW go-to preset to use with your PHAiTO edits that include these settings:

- Treatment & Profile

- Contrast

- Blacks

- Texture

- Clarity

- Dehaze

- Tone Curve

- HSL

- Color Gradin

- Detail (All)

- Lens Corrections (All)

- Effects (All)

- Calibration

4. Label your virtual copy so that you can remember which image you started with

5. Select all of the images that you would like to apply your style to, activate Auto-Sync, and create virtual copies of these images

6. With the new virtual copies still selected and Auto-Sync still activated, paste the settings you copied, or apply the new preset you created to the images.

7. Deactivate Auto-Sync before making any other changes.

8. Review your images in Library mode to see if any stand out as needing a little adjustment

WATCH VIDEO TUTORIAL HERE

PHAiTO will erase any cropping or straightening, so we don't recommend pre-cropping your images ahead of time.

Straightening is available for $0.01 per image!

Straightening is an available option when you place your order, and will be charged an additional $0.01 per image.

Cropping is currently under development, and should be available in the future.

Not yet, but this feature will be available soon!

Yes, you will be able to make changes in Lightroom after PHAiTO.

You can [watch our video tutorial] that will show you how to make changes quickly and efficiently.

You’ve just downloaded your PHAiTO edits, and you would like to make some quick adjustments to what you see, here’s the best way to go about it!

Relative Adjustments in Library Mode

1. Expand the Quick Develop panel

2. Make sure you’re in Grid View

3. We recommend testing your adjustments on one image first, before applying it to a large selection of images, or the whole catalog.

4. To brighten or darken an image, click on the arrows beside Exposure. The single arrow will make 1/3rd of a stop adjustment (hold shift for 1/6th) and the double arrow will make a full stop adjustment

5. To adjust the white balance look for the arrows beside Temperature and Tint

6. Play around with any other settings as you see fit.

7. To make adjustments to multiple images at once, simply select multiple images, and click the arrows once again. NOTE that this will only work in Grid view.

PHAiTO applies fixed values to:

- Clarity

- Texture

- Dehaze

- Sharpening

- Noise Reduction

- Tone curve

- HSL

- Lens Correction

These blanket settings can be adjusted and synced, in just a few clicks!

1. In Develop mode make any adjustment you see fit to any of these settings

2. Select all of the images and press Sync

3. Make sure you only select the appropriate checkboxes. If you made a mistake, and would like to start over, you can always re-download PHAiTO’s edits from the app